Some Methods of Recommender System and its Application in E-Commerce

Date Received: 03-07-2025

Date Published: 03-07-2025

Views

0

Downloads

0

Section:

KỸ THUẬT VÀ CÔNG NGHỆ

How to Cite:

Ha, H., & Thuc, N. (2025). Some Methods of Recommender System and its Application in E-Commerce. Vietnam Journal of Agricultural Sciences, 19(4). https://doi.org/10.31817/tckhnnvn.2021.19.4.

Some Methods of Recommender System and its Application in E-Commerce

Hoang Thi Ha (*) , Ngo Nguyen Thuc

  • Tác giả liên hệ: [email protected]
  • Keywords

    Recommender systems, collaborative filtering, content-based filtering, hyper filtering, E-Commerce

    Abstract


    The designed recommender system is a tool to provide important suggestions forusers or customers. Based on the datasets of user relationships, products, andprevious behavior of consumers, smart recommendations for the preferences of eachconsumer are given, which helps consumers tomake good decisions while shopping online. In this article, we present an overview of some methodologies of recommendation systems, techniques of recommender systems, and evaluate the strengths and weaknesses of each technique, as well as comparedsome benefits of recommender systems in e-commerce. Moreover, we report some challenges that the recommender systems are facing and list some solutions to solve these challenges. Our experimental results on the four datasets (Movielens100k, Epinions,BookCrossing, LastFM) showed that there was no best recommendation algorithm in all evaluation metrics. Finally, we built an e-commerce website that integrated some different techniques of recommender systems such as non-personalized methods, personalized methods to recommend the right product for each customer. The experimental system gives some diverse suggestions to overcome the problem "Cold start problem" of personalized methods.

    References

    Adomavicius G., Sankaranarayanan R., Sen S. & Tuzhilin A. (2005). Incorporating contextual information in recommender systems using a multidimensional approach.. ACM Transactions on Information Systems (TOIS). pp. 103-145.

    Dias M.B., Locher D., Li M., El-Deredy W. & Lisboa P.J. (2008). The value of personalised recommender systems to e-business: a case study. Proceedings of the 2008 ACM conference on Recommender systems. pp. 291-294.

    GroupLens (1998). MovieLens 100K Dataset, Retrieved from https://grouplens.org/datasets/ movielens/ on October 03, 2020.

    Grouplens (2011). Last.FM. Retrieved from https://grouplens.org/datasets/hetrec-2011 on October 03, 2020.

    Google & Temasek (2018). Report e-Conomy SEA 2018, Retrieved from https://www.thinkwith google.com/_qs/documents/6730/Report_e-Conomy _SEA_2018_by_Google_ Temasek_v.pdf on March 20, 2020.

    Ionos (2017). Recommendation systems in e-commerce. US: IONOS Inc. Retrieved from https://www.ionos.com/digitalguide/online-mark eting/online-sales/how-to-use-recommendation-systems-in-e-commerce on May 15, 2020.

    Jordan T. (2016). New insight from Experian Marketing Services helps brands prepare for the holiday season. https://www.experianplc.com.

    Khusro S., Ali Z. & Ullah I. (2016). Recommender systems: issues, challenges, and research opportunities. In Information Science and Applications (ICISA) 2016. Springer. In Information Science and Applications (ICISA).

    Lei Tang, Zongtao Duan, Yishui Zhu, Junchi Ma & Zihang Liu (2019). Recommendation for Ridesharing Groups Through Destination Prediction on Trajectory Data. IEEE Transactions on Intelligent Transportation Systems. 99: 14.

    Mohamed M.H., Khafagy M.H. & Ibrahim M.H. (2019). Recommender Systems Challenges and Solutions survey. International Conference on Innovative Trends in Computer Engineering (ITCE)

    Nguyễn Hùng Dũng & Nguyễn Thái Nghe (2013). Hệ thống gợi ý sản phẩm trong bán hàng trực tuyến sử dụng kỹ thuật lọc cộng tác Tạp chí Khoa học, Trường Đại học Cần Thơ. 31: 15.

    Nguyễn Thanh Hưng (2019). Báo cáo chỉ số thương mại điện tử 2019. Hiệp hội thương mại điện tử

    Việt Nam.

    Reichheld & F.F. (1993). Loyalty-based management. Harvard business review. 71(2): 64-73.

    Schafer Ben J., Joseph Konstan & John Riedl (2001).

    E-commence Recommendation Applications.

    Data Mining and Knowledge Discovery.

    (1-2): 115-153.

    Sharma L. & Gera A. (2013). A survey of recommendation system: Research challenges. International Journal of Engineering Trends and Technology (IJETT). 4(5): 1989-1992.

    Singh P. (2019). A Survey of Recommendation Systems in Electronic Commerce. Apress, Berkeley, CA. pp. 123-157.

    Stephan S. (2019). Personalized Product Recommendation Tips and Stats. Retrieved fromhttps://www.barilliance.com/personalized-product-recommendations-stats/ on Feb 25, 2020.

    Thomas T. (2006). Designing recommender systems for e-commerce: an integration approach. ACM International Conference Proceeding Series. ACM press. New York, USA. 8.

    Trademark Notice (2003). Epinions dataset. Retrieved from http://www.trustlet.org/epinions.html on October 03, 2020.

    University of Freiburg (2004). BookCrossing, Retrieved from http://www2.informatik.uni-freiburg.de/~cziegler/BX/ on October 03, 2020

    Viễn Thông (2020). Thương mại điện tử Việt Nam 2020 sẽ ra sao? Truy cập từ https://vnexpress.net/kinh-doanh/thuong-mai-dien-tu-viet-nam-2020-se-ra-sao-4045309.html, ngày 10/3/2020.

    Xue A.Y., Qi J., Xie X., Zhang R., Huang J. & Li Y. (2015). Solving the data sparsity problem in destination prediction. The VLDB Journal.

    (2): 219-243.