Date Received: 03-07-2017
Date Accepted: 11-09-2017
Date Published: 06-08-2025
##submissions.doi##: https://doi.org/10.31817/tckhnnvn.2017.15.8.
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Factors Affecting Demand of Educational Tourism to Pupils: Case Study in Mua Xuan Agricultural Center and Lung Ngoc Hoang Nature Reserve
Keywords
educational tourism, the Center for Agricultural Mua Xuan, Nature Reserve Lung Ngoc Hoang
Abstract
This study aimed to identify factors influencing pupils’ demand on educational tourism in Can Tho city and Hau Giang province at the Mua Xuan Agricultural Center and Nature Reserve Lung Ngoc Hoang. The influencing factors were measured and tested by Cronbach alpha, Principal Component Analysis (PCA) and Binary Logistic regression. 20 teachers and 400 pupils at junior high schools and senior high schools in Can Tho city and Hau Giang province were interviewed to identify their demand on educational tourism, factors affecting their demand as well as design expected educational tours. The results of analysis revealed the factors affecting pupils’choice on educational tours, namely types of educational tourism, activities related to environment organized by schools and pupils’ knowledge and attitude on environment, pupils’ expectation on the tourist sites, pupils’ purposes for their tours and their experience on ecotourism. Besides, pupils’ gender, grade, living location and pupils in grade 12 also affect their choice in educational tours. Mua Xuan Agricultural Center and Lung Ngoc Hoang National Reserve can organize educational tourism by applying those factors. Introducing educational tours, regularly collecting detailed demand from schools and pupils and making contracts with schools every year should be implemented to exploit effectively educational tourism in the two study sites.
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