Date Received: 08-09-2025
Date Accepted: 12-03-2026
Date Published: 27-05-2026
##submissions.doi##: https://doi.org/10.31817/tckhnnvn.2026.24.5.11
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Structure, Trends and Knowledge Clusters in Live Streaming Commerce Research in Agriculture
Keywords
Agriculture 4.0, live streaming commerce, Scopus database, smart agriculture, systematic analysis
Abstract
Live-streaming commerce has emerged as a dynamic tool in the digital transformation of the agricultural sector, enabling real-time interactions between producers and consumers. This study employs a bibliometric approach to map the academic landscape of live-streaming commerce in agriculture, drawing on 34 publications from the Scopus database between 2010 and 2025. Using VOSviewer and Biblioshiny, the study conducts analyses to identify research trends, influential authors, institutions, and subject groups. The results show a sharp increase in publications since 2022, highlighting China’s leading role in both volume and international collaboration. Five primary research directions were identified. This study contributes to consolidating the fragmented literature in this emerging field and provides future research directions, especially in integrating behavioral, technological, and sustainability perspectives
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