Date Received: 10-07-2020 / Date Accepted: 31-07-2020
The study of students' learning demand was conducted by interviewing 205 students of grade 12 at 4 high schools and continuing Education Centers of Bac Ninh province. This study analyzes the tendance about career and degree level of students after graduating from high school. The results have shown that: the percentage of students have been learning about careers and universities that they intend to apply are 54.1% and 67.32%, respectively. Students have chosen to study business accounted for 35.12% indicated that business sector has been attracted the most candidates, only 1.95% of the interviewed students would like to study agriculture, forestry and fisheries. Binary logistic regression is used to analysis the factors affecting intention “yes” or “no” applying to universities. The result showed that learning capacity, current school, learning about careers and universities, the number of universities that students can identify are the factors influencing the intension to apply to university after graduating of students. Promoting university and career through social networking sites, making links between universities, companies and highs chools to carrer advice for students is admission measures of the university./.