Date Received: 12-06-2020 / Date Accepted: 20-08-2020 / Date Published: 04-07-2025
The study aimed to assess the current situation of fruit production for export, and analyzed the advantages and disadvantages in developing fruit production for export in Son La province, then proposed solutions for the sustainable development of fruit exportation in Son La province. Based on both secondary and primary data, and using various analytical methods including descriptive statistics, comparative analysis, the study showed that Son La province had 70,327 ha of fruits and the total output around 246,970 tons in 2019. The area of fruits increased by 36.5% in the 2015-2019 period. The main fruits included mango, longan, banana, avocado, Taiwan crabapple, dragon fruit and passion fruit. The export value of the main fruit products reached over USD 17.93 million in 2019. The main export market included China, Australia, USA, EU and Cambodia. However, the development of fruits in Son La province faced several difficulties, such as divided terrain conditions, slope land, unpredictable weather, and low production level of people. To sustainable develop fruit production to export, Son La province needs to simultaneously apply economic and technical solutions, namely planning the concentrated production areas; application of scientific and technical measures in harvest and processing; formal linkage of actors from production to consumption; trade promotion and product advertisement; and improvement of people’s the production level.