Date Received: 15-01-2025 / Date Accepted: 31-10-2025 / Date Published: 24-11-2025
The purpose of this research was to analyze the impact of factors affecting the operational efficiency of the Green Fisheries Supply Chain. This research was conducted with 165 samples using the direct interview method. After collecting and processing data, regression analysis was conducted to evaluate the impact on the operational efficiency of the Green Fisheries Supply Chain. The results show it is related to 7 factors, of which 3 factors: Finance; Technology and Environment had the most influence. Based on these findings, the study proposes the following solutions: (1) Enhancing awareness and capacity through communication campaigns and training programs focused on green production, traceability, standardized farming methods, and sustainable preservation and processing techniques; (2) Promoting the application of appropriate technologies from environmental monitoring equipment and management software to biological farming techniques in order to improve product quality; (3) Increasing access to preferential credit capital and encouraging households to form groups or cooperatives for better financial support. In addition, local government management policies should be clear and transparent, with effective mechanisms in place to promote green supply chain models.